Reasons for Having a Website for Your Business
Visibility. You stop being invisible
By creating a website you stop being invisible to the people trying to find you online. There are currently around 17 million Canadians with household access to the Internet, where potential customers are spending their time researching online before buying offline. They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don't have a Web presence, there’s no chance of you showing up and you are missing out on a large pool of customers. Being a small business, you rely on foot-traffic and referrals for your business. By leveraging the Internet, potential customers not within your immediate geographic area can also find your business.
Cheap. You save on advertising costs
Having a business website advertise the business itself is very effective, and it is far more cost-effective than traditional advertising such as placing ads on billboards, TV, radio, newspaper, direct mail, telemarketing, etc. You can have pages and pages of information about your company and your products or services – in much more detail than you'd ever be able to pay for in more traditional media. The only major cost involved is the website development cost, which Keetro has eliminated and you do not have to pay.
Marketing. You create another sales tool
A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. Your website represents a virtual brochure which people can go to repeatedly to seek out trusted information about your company and engage with you on a more personal level. Use it to build confidence in your brand and to give customers important buying information.
Credibility. You build authority
According to statistics, over 60% of Canadian businesses now have a website. Nowadays, your website and your social presence are the factors that customers are looking for when they research a small business. They want to know that you’re stable enough to have a dedicated Web presence. That you’ll be around tomorrow should something go wrong. That they can get ahold of you when they need to. By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you, to read articles that you have written and to learn more about your company. All of these things build authority. Without a website, you are at a disadvantage as a small business owner trying to speak to your customers.
Referrals. It's easy for people to refer new customers
For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage referrals, because customers can simply send friends and business contacts to your site. Website addresses are easier to remember than phone numbers. Plus, giving people multiple ways of contacting you makes it more likely that they will do so.
Flexibility. You can easily change the information
Have you ever been in the situation where your prices, your products or services or your address have changed, and your marketing material has become outdated over night? With a web site, these problems are minimal and inexpensive. Changes are usually easily implemented.
Customer Service. Business information is available 24/7
You are able to communicate your address, phone numbers, fax numbers, hours of operation and special offerings uninterrupted at no labor costs. How much time do you spend on the phone giving out all of this information? Your website can do this job for you even when you're sleeping. A lot of research for products and services is done during the weekend and in the evening, when most businesses are closed and a phone call cannot provide this information. The ease of accessing such relevant information is also pleasing for the customer, hence customer satisfaction increases.
These are just some important reasons for a business owner to create a Website. Why wouldn’t you have one?
For more information, please contact us.